Content Strategy & SystemsYour content has no system behind it.
Your content has no system behind it.
Let's build one.
A 3 to 6 month content strategy built around your brand, your audience, and your goals. Notion-based systems, AI workflow design, and a content calendar you can actually execute. We figure out the details on a discovery call.
Book a discovery call See what's included ↓The real content problem
Posting more content is not the answer. Having a system is.
Most B2B brands produce content inconsistently, across too many channels, without a clear connection to business goals. The blog exists. The LinkedIn is sporadically active. Nobody knows what to publish next week or why. Content feels like a chore because there is no structure telling you what to do, when, and for whom.
"We post when we have time"(not a strategy)
"We tried AI but everything sounds the same"(no differentiation layer)
"We have content but it does not convert"(no intent alignment)
A content strategy without a system to execute it is just a document. What you need is a plan connected to infrastructure your team can actually run.
What's included
What you get from a content strategy engagement
01 — Audience and market research
Who you are talking to and what they actually want
Before any plan, I research your audience, your competitors, and the content landscape in your space. Who searches for what, where they spend time, and what your competitors are missing.
02 — Topical authority roadmap
The 1 to 3 topics your brand will own
We define the core topic areas your content will consistently cover. Every piece maps back to these. No more random publishing, no more content that goes nowhere.
03 — 3 to 6 month content calendar
A structured, ready-to-execute publishing plan
Topics, formats, channels, and cadence. Built around your goals and your team's actual capacity. Not a template, but a plan specific to your brand and audience, supported by content writing services.
04 — Notion content system
A workspace your team can run without you
Editorial calendar, brief templates, repurposing tracker, workflow documentation. Everything set up in Notion so your team can execute independently from day one.
05 — AI workflow design
Where AI saves time and where human input stays
I map out how AI tools fit your content process: what to automate, what to keep human, and how to build a workflow that produces consistent, on-brand output at scale without losing quality.
06 — Repurposing framework
One piece, multiple channels
I show you how to turn a single article into LinkedIn posts, a newsletter section, a short video script, and more. Same insight, less effort, wider reach.
My process
From discovery call to a system your team can run
1
Discovery call
We talk. What are your goals, what does your current content process look like, and where are the gaps? This shapes everything. No two engagements are identical.
2
Research phase
I research your audience, competitors, and topical landscape. This takes 1 to 2 weeks and forms the foundation of the strategy.
3
Strategy delivery
You receive a full strategy document: topical authority map, channel recommendations, content types, and a 3 to 6 month calendar. We review it together and refine before anything is finalised.
4
System setup
I build your Notion content system and document your AI workflow. If your team needs onboarding, we schedule a walkthrough session.
5
Handover and ongoing support
You leave with a system you can run independently. For teams that want continued support, we can discuss a retainer after the initial engagement.
Why this works
Most content strategies are documents. This one comes with the infrastructure to execute it.
What most strategies look like
A document with recommendations nobody implements.
Delivered once, reviewed once, filed away. No system to execute against, no workflow to sustain it, no way to tell if it is working.
What I build
A strategy connected to a system your team can run.
Notion workspace, AI workflow, repurposing framework, content calendar. Not just a plan but the infrastructure to carry it out, with onboarding if your team needs it.
Who this is for
This is for you if...
✓You are a B2B founder or marketing lead publishing inconsistently and want a structured plan you can follow, alongside B2B ghostwriting services.
✓Your team uses AI for content but the output is generic and does not reflect your brand
✓You have been meaning to get serious about content for months and need someone to build the system with you
✓You want to turn one piece of content into multiple formats without doubling your workload
✓You are scaling your content operation and need a Notion-based system your team can run without you managing every detail
✓You want to understand how AI tools fit your workflow without replacing the human layer that makes content worth reading and supported by fact-checking services.
Content without a system is just noise. Let's build yours.
Send me a message and we will set up a discovery call. No commitment before we talk.
Book a discovery call →Responses within 1 business day.